With the holiday season upon us, I’ve been (and I’m sure you have too) bombarded with an abnormal amount of emails telling me to buy this or look at that or click here before I miss out on an awesome deal. I’ve ultimately lost track of how many times I’ve clicked UNSUBSCRIBE over the last month. This got me to thinking about the word UNSUBSCRIBE and what it actually means. To unsubscribe from something means to cease communication you find to be bothersome or annoying — a voice you are opting out of listening to .. a voice you don’t find value in. This word is typically used in terms of being a consumer not buying what a company is selling. But have you ever thought about what unsubscribing

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